Why so green: Sweatshop-free manufacture in Los Angeles.
Styling: Spotted by denim aficionados by its signature rope stitch, three times fatter than the average. The classic Easy Rider jean is loved and worn by Britney Spears, J-Lo and Beyonce, all of whom have curves. Sienna Miller also loves them.
Favourite look: Sabrina wide-leg jeans.
Price range: £157
Buy: Serfontaine at mywardrobe.com